Search Engine Placement is simply where your website shows up in the Search Engines, like Yahoo and Google, for the words your customers type in. 

Do you know where your website stacks up?  If not, you should spend some time working on seeing where you are, and work to get in front of new customers. 

First you need to know what people type into the searches to find you.  This needs to include the services you provide and if you only provide them for a certain area of the country, then that region as well.  Your business name should be covered, but if they already know your name, they can call you or directory assistance.  Spend your time online finding new customers or showing your existing (and new) customers what new services or specials you have. 

I'll post more if there is interest in making your website work for you?